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Royal Bank of Canada Survey - Jan 2002

This survey (pdf format) was conducted by Ipsos-Reid for RBC. It shows how IT and the Internet shapes Canadian family life, and helps families and small business owners better balance the new demands and opportunities of home and work life. The survey also demonstrates that the PC and the Internet are redefining how Canadians approach many aspects of their lives including shopping, banking, commuting, family activities, home design and communications.

Telecommuting highlights:
More than ever, people can work at home in a fashion that replicates the office. More time working and less commuting time means more time with the family. The tangible benefits of telecommuting are many. Here is what telecommuters say:
77% say it increases job satisfaction
72% say it allows more time with the family 
58% say it permits more convenient child care arrangements
32% say it allows more trips/vacations out of the city 
30% say it gives them greater choice on where to live 
18% say it lets them get by with only one vehicle 

Other general highlights:
half of Canadian Internet-using families have more than one computer.
the average family spends more than 1,600 hours online per year (over 32 hours per week).
59% of adults with a home Internet connection have purchased an item directly online
57% of parents have guidelines about how and when the computer is to be used
48% say they place curfews on their kids' Internet usage
20% of all families with home Internet access have computers that have been networked to others within the home
48% of parents admit their kids have at least some influence on the purchase of new technology for the household

The New Online Family
Parents are finding that as there are more and more things for their kids to do on the computer and online, they are having to create new rules and restrictions for how and when their kids use the computer
57% of parents have guidelines about when and how the computer is to be used
48% say they place time limits or curfews on their kids' Internet usage
41% say that they have had to negotiate computer or Internet time in the household
When it comes to learning about technology, 48% of parents find that they are ahead of their kids, and 56% admit that they have learned at least some of what they know about the Internet from their children

The New Online Home
Canadian families are finding that new technology has affected not only their family relationships, but how their homes are set up to accommodate new technologies.
37% say that they have redesigned, reconfigured or renovated a portion of their living space to accommodate their computer(s)
43% of families with two more computers in the home having turned to networking the PCs together, in order to share peripherals such as a colour printer, a scanner or high-speed Internet connection.

Balancing Work and Family in the Online Household
The growth of the Internet and the emergence of new technologies has made the balance between work and family life much easier for many Canadian families
72% of parents surveyed agreed that telecommuting allows them to spend more time with their family.
59% of parents say many household chores that used to require leaving the house can now be done online.
57% have conducted online banking transactions
58% agree that banking or shopping online has allowed them to spend more time at home with their kids.
 

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