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Telework:
recruitment, retention and jobs |
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Why
telework is great for recruitment
and retention
One of the biggest challenges faced by
today's employers is the recruitment and
retention of skilled workers. In The War for
Talent, McKinsey & Co. predicts that the demand for talented employees will rise by
33% over the next 15 years. It also predicts a 15% drop in supply.
A good example is the high-tech industry
where the existing pool of qualified and available high-tech workers cannot
meet the demand. As a result, qualified high-tech workers can cherry-pick
the best jobs Demographics will only make things worse,
with the smaller workforce coming in to replace retiring baby boomers.
What can organizations do to attract and retain
good workers? Unfortunately, there is no one magic solution, but a combination of
several effective strategies. Telework is fast becoming a major recruitment
and retention strategy, and the fact that it brings other business benefits is a
bonus.
Employees
value telework
Employees place an increasingly
place a high value on telework. It helps them achieve work-life balance and reduces their
costs and and stress. This
is proven by dozens of studies, many of which are outlined in this site.
Telework is not for everyone,
for every job, or for every organization, but it can, and does, work well in many
cases. Even if
it it applies to only 10% of your employees and new hires, that represents a significant tool in your
ability to attract and retain the "best of breed." That's
true even if they know they can only telework a day or two per week, which
is the norm.
The list of organizations
which use telework to help attract and retain qualified workers is growing
every day. Included are
Nortel, IBM, Bell Canada, Digital Canada, AT&T (where 55% of the managers telework),
Hewlett Packard, Xerox Canada, Intel, etc.
Get your HR resources
globally
By bringing the work to their
workers, rather than the reverse, teleworking organizations gain access to workers
anywhere in the world - a nice feature considering the intense levels of global
competition for talent. Depending on the situation, new hires might only need to visit
the employer's premises occasionally.
Telework
can also help to retain key employees who otherwise might leave the organization - thus
helping to avoid the costs and time of recruiting and retraining replacements. For
example:
- An employee who moves geographically due to a job change by another family member
may still be available through telework.
- Some employees on
maternity leave to continue doing some of their work from, and require less retraining when
they return to work full time.
- Telework can also be a good option to attract and retain
qualified staff who have disabilities;
- Single parents who need to be at home
for the children; or who have responsibility for elderly or sick relatives.
In one
specific case, computer engineer and CTA member Ann Cabot was happy
teleworking for her Denver-based company. They even allowed her to
continue working (via telework) when she moved to Oregon and Texas where
she continued to be very productive for the company. Life was good until
her new boss cancelled the arrangement. Seems the new boss was not
comfortable with anything out of the ordinary. So Ann quit. "That's ok, she writes, because
it is the way of the future and there are other daring managers who are
willing to try anything to get good talent, and I am that."
Telework increases
productivity which also eases recruitment and retention challenges
On average, teleworkers are 20% more
productive. That's like getting a free workers for every five
teleworkers, which eases your recruitment and retention challenges.
Include telework in your
employee surveys
Recruitment and retention is such a hot issue that companies regularly
survey employees and potential recruits to determine which job features are
most important to them. Most of these surveys ask respondents to tick
the appropriate box in an itemized wish list. Unfortunately, most such wish
lists do not specifically mention telework. In some cases, telework may be
mentioned, but it is blended into a catch-all phrase such as: "flexible work arrangements such
as flexible hours, telework etc."
By not focusing on telework, surveys fail to
capture how highly employees value this work option. Conversely,
companies that specifically canvass for telework in their surveys are surprised by the
strong reactions of the respondents.
Your company doesn't
telework? Consider a change
Companies that adopt telework programs
demonstrate they are modern, flexible, caring and family-friendly. They recognize that
employees need to balance work and personal time.
If your company employs knowledge workers,
and you find recruitment and retention to be a challenge, think about
starting a telework program. If you don't competitors from anywhere on the planet may end up with some of your potential
recruits. Even worse, they may end up with some of your most valuable
employees.
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