Geographical
ambivalence ©2003, Peter de
Jager
Printed with Permission from
Computerworld. Peter is a Keynote Speaker, Futurist, consultant.
To contact him visit www.technobility.com
or e-mail him
The Internet continues to generate
unexpected consequences. The ability to send information anywhere,
immediately, at minimal cost, means most white collar work is now
geographically ambivalent.
As a reader of this article, it
doesn't matter to you where I live, work or play. I could be writing
these words in a hammock on an island in the Pacific; perched
precariously on a barstool in a pub in Doolin, County Clare,
Ireland; or at my desk in Brampton, Ontario, Canada. My location,
relative to yours at this moment, is of zero importance.
If you're reading this article on a
Web site, you don't care where the Web site is physically located.
From the viewer's perspective, the 'physical location' of a Web site
is a concept without meaning because it has zero bearing on how we
judge the value of a Web site. Geographical location of a Web site
is a difference which makes no difference.
Yet, almost every organization in the
world is currently structured as if the geographical location of
their buildings and employees does matter. This difference between
how we designed our social infrastructure yesterday, and what we are
capable of today, should provide a hint of the societal dislocations
in store for us tomorrow.
Most of us commute to work. I'm one
of those still rare individuals who works less than 20 feet from my
bedroom. The only traffic I have to deal with is feeding time in the
kitchen as I step around, up and over, two indignant cats and a
tail-lashing puppy.
In a big city, most commuters are
white collar workers. Most of them could work from home, and just as
you don't care where I wrote this, their companies should not care
where their work is done. Yet they do, because they are used to
overseeing employees on a daily basis. This will change in time.
While every manager will have to
address the work at home issues, the geographical ambivalence of
work has implications far larger than telecommuting. It is fueling
the growing trend towards offshore outsourcing.
Folks in the IT industry are the
first to encounter the impact of this trend. IBM recently announced
it intends to move tens of thousands of jobs offshore. IT isn't the
only industry under assault. Call centers of all types are looking
offshore as a way to reduce costs.
Here's the pressure point of
leverage. The cost of living is not the same everywhere in the
world. Nor are the expectations of workers. It is cheaper to develop
a system in India, or Eastern Europe than it is to create the same
system in North America, or Western Europe.
We can rant and rave about this all
we want. We can complain foreigners are taking away our work. We can
try to protect 'work' as a national resource. The fact remains, in a
global economy where technology eradicates geographical distance in
the blink of an eye-and the click of a mouse-the notion of
'foreigner' is a quaint one, more at home in the Victorian era, than
in the 21st century.
Nor is it possible to legislate that
certain types of 'work' should remain onshore. To do so would
suggest a country should ban the import of all manufactured goods.
How can we possibly distinguish 'programming work' from
'manufacturing work'? In terms of human effort, there is no
difference between an imported car, and an imported accounting
system.
If you like the taste of irony, this
topic is rich with it. As we improve technology to increase our
ability to produce, we lower the barriers to where the production
takes place!
Once upon a time we found it cheaper
to import labor to build the railways in North America. Today the
'Information Highway' enables us to export a particular type of work
to the individuals most qualified to perform it, at the cheapest
possible cost, regardless of where they are hooked into the Net.
Today we move 'work', instead of moving 'people'.
There are many ways to take advantage
of this trend. But they require we see ourselves as citizens of a
technologically-empowered world. Technology vaporizes the concepts
of time, geography, and cost, and will eventually erase national
economic disparities and differences.
Peter de Jager is a management
consultant and a speaker, focused on the issues relating to the
assimilation of technological change. Contact him at pdejager@technobility.com.
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